Selerb

The Results

Background

Selerb is a wellness and supplements brand on TikTok Shop. They came to 5x Dashboard already generating revenue, but performance was inconsistent month-to-month, with swings that made it impossible to plan inventory, ad spend, or creator outreach with confidence. The catalog was selling. The issue was consistency.

Services Used

Challenges & Objective

Selerb’s revenue volatility was the core problem, sitting on top of a category that does not give brands much margin or attention forgiveness:

Existing monthly GMV around $230K, but with significant swings between strong and weak weeks
No repeatable content system feeding affiliate placements or GMV Max ads
Wellness and supplements is one of the more competitive and trust-sensitive categories on TikTok Shop
Content output was likely tied to one-off creator deals rather than a managed pipeline
Ad performance was constrained by inconsistent creative supply

They needed a content engine that produced reliably every week, so paid ads and affiliate placements had fresh, converting material to work with at all times.

Our Solution

5x Dashboard installed a repeatable content system and rebuilt the GMV Max layer around it:

Managed Creator Pipeline: Replaced ad-hoc creator outreach with a structured pipeline. Briefed creators consistently, tracked output, and kept the network producing on a predictable weekly schedule
Affiliate Content Flow Into GMV Max: The point of any content system on TikTok Shop is to give GMV Max enough winning creatives to run on. By stabilizing weekly creator video volume, GMV Max had a constant supply of fresh content to test, rotate, and amplify.
Ongoing Creator Community Management: Active community management kept creators producing past their first post, instead of dropping off after a single video. This is what turns a one-time creator wave into a repeatable revenue channel.
Two-Layer Growth Engine: Stabilized affiliate-driven revenue underneath the ads, then progressively scaled GMV Max spend as the content pipeline proved it could keep up.

Top Creators We Matched For Selerb

Results

110-Day Trajectory:

In wellness and supplements, where ad efficiency and content credibility are both under constant pressure, our TikTok shop agency delivered Selerb’s breakthrough by installing a content system that produced content every week without exception. With that engine running, our GMV Max campaigns had a steady supply of winning creatives to amplify, which is what turned $230K of inconsistent monthly GMV into $796K of predictable monthly output in 110 days.