Medicube
The Results
$27M
TikTok Shop GMV in a Single Month
551.6K
Units Sold in May 2026
#1
Top-Selling Shop on US TikTok Shop
Background
Medicube is a K-Beauty skincare brand on US TikTok Shop. As of June 2026, the brand holds the #1 National Ranking on US TikTok Shop and is ranked #1 in Beauty & Personal Care. Their lifetime TikTok Shop performance: $286.4M in GMV, 5.5M units sold, and 110.1K affiliates active across the storefront. In May 2026 alone, Medicube generated $27M in GMV and sold 551.6K units.
5x Dashboard runs TikTok Creator Management for Medicube, matching the brand with high-fit creators from our 2,300+ creator community and managing the ongoing relationship so winning videos keep coming.
Services Used
Challenges & Objective
For a top-ranked Beauty & Personal Care brand on US TikTok Shop, the constraint at this scale is keeping a steady inflow of category-credible creator content, not awareness:
- 656.6K shoppable videos already live on the storefront, raising the bar for every new piece of content
- 110.1K affiliates active, making creator differentiation and curation a real operational lift
- K-Beauty audiences expect category-credible voices: pharmacists, dermatologists, and beauty-niche creators with proven conversion histories
- Wide product price range ($1.99 to $957) means each creator match has to fit the right SKU tier and audience demographics
- A #1-ranked shop needs steady creator inflows to defend its position month over month
Medicube needed a creator-matching engine that could surface category-credible creators at speed and keep them producing UGC content month after month.
Our Solution
5x Dashboard matched Medicube with creators from our managed community based on niche alignment and audience demographics, ran them through our seeding funnel, and used automated follow-up to keep them posting:
- Creator Matchmaking from Our 2,300+ Network: Pulled creators with strong Beauty & Personal Care history, including pharmacist creators, beauty professionals, and lifestyle creators with proven UGC formats for skincare. Matching was done on niche and audience demographics, not on follower count alone.
- Automated Creator Seeding: Onboarded matched creators through our seeding funnel, the same system we built from running hundreds of TikTok Shop creator programs. Medicube received a steady supply of UGC content without their team managing each creator individually.
- Automated Follow-Up Sequences: Re-engaged creators who went quiet and kept new creators active beyond their first post. This is what turns a one-time creator wave into a repeatable content channel for a #1 ranked shop.
- Scaling Winning Formats Across the Network: When a matched creator's video performed, we replicated the winning format with other creators in our community. This is how a single hit video for Medicube becomes a category-wide trend on TikTok Shop.
Top Creators We Matched For Medicube
rphreviews (@rphreviews)
- 389.3K followers
- Audience: 67% female, ages 35-44
- Bio: Licensed pharmacist, 18+ years of practice
- Category mix: 87.99% Beauty & Personal Care
- May 2026 sales: $351.3K GMV, 15.53K items sold
- Sales channel mix: 99.98% from video content
- GMV per customer: $24.1
- PPS rating: 4.3/5.0
Delmy (@delmylaprofe)
- 698.1K followers
- Category mix: 90.64% Beauty & Personal Care
- May 2026 sales: $12.8K GMV, 539 items sold
- Sales channel mix: 100% from video content
- GMV per customer: $25.4
- Rating: 4.0
Sabina Gilman (@sabinagilman1998)
- 81.9K followers
- Category mix: 74.23% Womenswear & Underwear, with Beauty crossover
- May 2026 sales: $381.3K GMV, 10.02K items sold
- Sales channel mix: 99.89% from video content
- GMV per customer: $43.6
- Tags: Fashion & Style Pro, Fast Growing
Avanti, hair influencer (@avantiwingate)
- 41.9K followers
- Niche: Hair, skincare, perfume
- Category mix: 48.98% Beauty & Personal Care, 44.61% Fashion Accessories
- May 2026 sales: $5K-$25K GMV, 100-1K items sold
- Rating: 4.0
Top-Performing Videos for Medicube
@rphreviews If you want K-pop idol armpits, I’mma give you the secret and spill the tea. @medicube US Store dark spot deodorant, powered by Koji acid and turmeric, helps to brighten your armpits and give you that Korean glass skin in your armpits. Just a quick disclaimer: While I’m a licensed pharmacist, the advice I share here is for general educational purposes only. Always check in with your own doctor or healthcare provider for personal medical advice. #dealforyoudays #medicube #womenshealth #armpits #darkarmpits ♬ original sound - rphreviews
@rphreviews Medicube vs DrMelaxin multibalm stick which one is better and what are the benefits. Let’s talk into the Ingredients so you can decide for yourself. Just a quick disclaimer: While I’m a licensed pharmacist, the advice I share here is for general educational purposes only. Always check in with your own doctor or healthcare provider for personal medical advice. @medicube global #tiktokshopspringglowp #tiktokshopmothersday #tiktokshopstockup #medicube ♬ original sound - rphreviews
@rphreviews Korean glass skin for your armpits that’s exactly what @medicube US Store to help those dark spots by combining Koji acid and turmeric in a deodorant. They’re literally helping you smell amazing while helping with those dark spots and it makes sense because you use deodorant every day so you’re also treating that area as well. Just a quick disclaimer: While I’m a licensed pharmacist, the advice I share here is for general educational purposes only. Always check in with your own doctor or healthcare provider for personal medical advice. #tiktokshoprestock #tiktokshopcreatorpicks #medicube #tiktoksummerturnup ♬ original sound - rphreviews
@rphreviews @medicube US Store NAD/EGF serum is amazing and helps your skin at the cellular level. But a lot of people harassing house is different from the Multibalm stick. The serum helps lift and tighten while the Multibalm stick helps skin volume. But make sure to get the gate keeping my age bundle so that it doesn’t you save and get a complete set to really help your skin. Just a quick disclaimer: While I’m a licensed pharmacist, the advice I share here is for general educational purposes only. Always check in with your own doctor or healthcare provider for personal medical advice. #medicube #womenshealth #dealforyoudays #tiktoksummerturnup #koreanskincare ♬ original sound - rphreviews
@rphreviews So innovative @medicube global just launched a dark spot deodorant to help with a dark armpits. It has really great ingredients, Koji acid and turmeric and smells really amazing. Just a quick disclaimer: While I’m a licensed pharmacist, the advice I share here is for general educational purposes only. Always check in with your own doctor or healthcare provider for personal medical advice. #darkarmpits #armpit #tiktokshopcreatorpicks #tiktokshopspringglowup #medicubeskincare ♬ original sound - rphreviews
Why This Works
Medicube did $27M in TikTok Shop GMV in May 2026 as the #1 ranked shop in US TikTok Shop’s Beauty & Personal Care category. Our TikTok shop agency helped get there by matching the brand with category-credible creators from our 2,300+ network, running them through our seeding funnel, and keeping them posting with automated follow-up. At a shop with 110.1K affiliates and 656.6K shoppable videos already live, the differentiator is creator-brand fit, executed at speed and held month after month through active community management.
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5x Dashboard
5900 Balcones Drive
Austin, TX 78731
United States
Austin, TX 78731
United States
Phone+1 (972) 671-4522
