Case Study

Medicube

The Results

$27M

TikTok Shop GMV in a Single Month

551.6K

Units Sold in May 2026

Top-Selling Shop on US TikTok Shop

Background

Medicube is a K-Beauty skincare brand on US TikTok Shop. As of June 2026, the brand holds the #1 National Ranking on US TikTok Shop and is ranked #1 in Beauty & Personal Care. Their lifetime TikTok Shop performance: $286.4M in GMV, 5.5M units sold, and 110.1K affiliates active across the storefront. In May 2026 alone, Medicube generated $27M in GMV and sold 551.6K units.

5x Dashboard runs TikTok Creator Management for Medicube, matching the brand with high-fit creators from our 2,300+ creator community and managing the ongoing relationship so winning videos keep coming.

Challenges &
Objective

For a top-ranked Beauty & Personal Care brand on US TikTok Shop, the constraint at this scale is keeping a steady inflow of category-credible creator content, not awareness:

656.6K shoppable videos already live on the storefront, raising the bar for every new piece of content

110.1K affiliates active, making creator differentiation and curation a real operational lift

K-Beauty audiences expect category-credible voices: pharmacists, dermatologists, and beauty-niche creators with proven conversion histories

Wide product price range ($1.99 to $957) means each creator match has to fit the right SKU tier and audience demographics

A #1-ranked shop needs steady creator inflows to defend its position month over month

Medicube needed a creator-matching engine that could surface category-credible creators at speed and keep them producing UGC content month after month.

Our Solution

5x Dashboard matched Medicube with creators from our managed community based on niche alignment and audience demographics, ran them through our seeding funnel, and used automated follow-up to keep them posting:

Creator Matchmaking from Our 2,300+ Network

Pulled creators with strong Beauty & Personal Care history, including pharmacist creators, beauty professionals, and lifestyle creators with proven UGC formats for skincare. Matching was done on niche and audience demographics, not on follower count alone.

Automated Creator Seeding

Onboarded matched creators through our seeding funnel, the same system we built from running hundreds of TikTok Shop creator programs. Medicube received a steady supply of UGC content without their team managing each creator individually.

Automated Follow-Up Sequences

Re-engaged creators who went quiet and kept new creators active beyond their first post. This is what turns a one-time creator wave into a repeatable content channel for a #1 ranked shop.

Scaling Winning Formats Across the Network

When a matched creator’s video performed, we replicated the winning format with other creators in our community. This is how a single hit video for Medicube becomes a category-wide trend on TikTok Shop.

Top Creators We Matched For Medicube

389.3K followers
Audience: 67% female, ages 35-44
Bio: Licensed pharmacist, 18+ years of practice
Category mix: 87.99% Beauty & Personal Care
May 2026 sales: $351.3K GMV, 15.53K items sold
Sales channel mix: 99.98% from video content
GMV per customer: $24.1
PPS rating: 4.3/5.0

@rphreviews →

698.1K followers
Category mix: 90.64% Beauty & Personal Care
May 2026 sales: $12.8K GMV, 539 items sold
Sales channel mix: 100% from video content
GMV per customer: $25.4
Rating: 4.0

@delmylaprofe →

81.9K followers
Category mix: 74.23% Womenswear & Underwear, with Beauty crossover
May 2026 sales: $381.3K GMV, 10.02K items sold
Sales channel mix: 99.89% from video content
GMV per customer: $43.6
Tags: Fashion & Style Pro, Fast Growing

@sabinagilman1998 →

41.9K followers
Niche: Hair, skincare, perfume
Category mix: 48.98% Beauty & Personal Care, 44.61% Fashion Accessories
May 2026 sales: $5K-$25K GMV, 100-1K items sold
Rating: 4.0

@avantiwingate →

Top-Performing Videos for Medicube

@rphreviews

If you want K-pop idol armpits, I'mma give you the secret and spill the tea. @medicube US Store dark spot deodorant, powered by Koji acid and turmeric, helps to brighten your armpits and give you that Korean glass skin in your armpits. #dealforyoudays #medicube #womenshealth #armpits #darkarmpits

♬ original sound - rphreviews Watch video → @rphreviews

Medicube vs DrMelaxin multibalm stick which one is better and what are the benefits. Let's talk into the Ingredients so you can decide for yourself. #tiktokshopspringglowp #tiktokshopmothersday #tiktokshopstockup #medicube

♬ original sound - rphreviews Watch video → @rphreviews

Korean glass skin for your armpits that's exactly what @medicube US Store to help those dark spots by combining Koji acid and turmeric in a deodorant. #tiktokshoprestock #tiktokshopcreatorpicks #medicube #tiktoksummerturnup

♬ original sound - rphreviews Watch video → @rphreviews

@medicube US Store NAD/EGF serum is amazing and helps your skin at the cellular level. The serum helps lift and tighten while the Multibalm stick helps skin volume. #medicube #womenshealth #dealforyoudays #tiktoksummerturnup #koreanskincare

♬ original sound - rphreviews Watch video → @rphreviews

So innovative @medicube global just launched a dark spot deodorant to help with a dark armpits. It has really great ingredients, Koji acid and turmeric and smells really amazing. #darkarmpits #armpit #tiktokshopcreatorpicks #tiktokshopspringglowup #medicubeskincare

♬ original sound - rphreviews Watch video →

Why This Works

Medicube did $27M in TikTok Shop GMV in May 2026 as the #1 ranked shop in US TikTok Shop’s Beauty & Personal Care category. Our TikTok shop agency helped get there by matching the brand with category-credible creators from our 2,300+ network, running them through our seeding funnel, and keeping them posting with automated follow-up. At a shop with 110.1K affiliates and 656.6K shoppable videos already live, the differentiator is creator-brand fit, executed at speed and held month after month through active community management.

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Case Studies

Medicube

Background

Challenges &
Objective

Our Solution