Case Study

JoyJollyCrafts

The Results

4K+

Units sold in 28 days

$140K+

September 2026 GMV

Background

JoyJollyCrafts is a US TikTok Shop brand ranked #161 in Toys & Hobbies. They sell 110 products, and much of their sales come from TikTok Shop LIVE. In the 28 days leading up to October 4, 2026, they ran 513 shoppable LIVEs.

Alongside LIVE, they needed more creator videos and more of their existing affiliates posting again. They came to our TikTok Shop agency to find the right creators using the 5x creator community dashboard.

The Challenge

JoyJollyCrafts had built up 703 affiliates on TikTok Shop, but most of them had gone quiet. Only about 120 were active in the 28 days to October 4, 2026. Every quiet affiliate is a creator who already knows the products but is no longer posting about them.

Toys and craft products are also hard to sell from a product photo. Shoppers want to see the toy in use or the craft being made before they buy, so every product needs creator videos that show it in action.

Our Approach

We took on both problems as part of our TikTok Shop marketing work for JoyJollyCrafts.

Bringing quiet affiliates back:

Our automated follow-up sequences reach out to affiliates who have stopped posting. These creators already know the products, so getting them filming again is faster than starting with someone new. New creators from our community come in through our seeding funnel at the same time, so the active group keeps growing.

Matching creators who sell on video:

We matched JoyJollyCrafts with creators who make almost all of their sales through video, so each one adds shoppable videos that show the products in use. conniemoore87 is a good example: most of their TikTok Shop sales are Toys & Hobbies, and they sold 2.05K items in one month, all through video.

Our Top Creators For JoyJollyCrafts

conniemoore87 (@conniemoore87)

Niche: toys and hobbies (Toys & Hobbies is their top sales category)

September 2 to October 2, 2026: $31.8K GMV, 2.05K items sold

$18.2 GMV per customer, 100% of sales from video

tiktok.com/@conniemoore87 →

brittmarie.x (@brittmarie.x)

Niche: home and lifestyle

September 2 to October 2, 2026: $101.2K GMV, 3.27K items sold

$34.8 GMV per customer, almost all sales from video

tiktok.com/@brittmarie.x →

tnicholsonnn (@tnicholsonnn)

September 2 to October 2, 2026: $5.5K GMV, [CONFIRM: 554] items sold

$19.5 GMV per customer, 100% of sales from video

tiktok.com/@tnicholsonnn →

homeharmony26 (@homeharmony26)

Niche: jewelry and fashion accessories

September 2 to October 2, 2026: $4.8K GMV, 325 items sold

$16.2 GMV per customer, 100% of sales from video

tiktok.com/@homeharmony26 →

Top-Performing Videos For JoyJollyCrafts

conniemoore87 (@conniemoore87) Watch video → brittmarie.x (@brittmarie.x) Watch video → tnicholsonnn (@tnicholsonnn) Watch video → homeharmony26 (@homeharmony26) Watch video →

What Toy Brands Can Learn From JoyJollyCrafts

If you sell toys or crafts on TikTok Shop, check your affiliate list before you recruit anyone new. JoyJollyCrafts had 703 affiliates, but only about 120 were active in a month. The other 580 or so had already promoted the brand, so bringing them back was the fastest way to get new UGC videos for their brand.