Case Study

ESR US

The Results

$400K+ GMV

in 28 Days

12K+

Units Sold in 28 Days

Background

ESR US is a D2C brand that sells tech accessories on TikTok Shop. They were founded in 2009 and make phone and iPad cases, screen protectors, iPad keyboards, MagSafe chargers, power banks, and wallets. They report more than 130 million users worldwide. Besides TikTok Shop, they sell through their own website, which serves 43 countries, as well as 1,200+ retail stores and 150+ online platforms.

On TikTok Shop, they rank #51 in Phones & Electronics with 112 products. They came to our TikTok Shop agency for creators who could sell their accessories on TikTok, matched through the 5x creator community app.

The Challenge

People rarely open TikTok looking for a phone case or a charger. They are scrolling through videos, so a video has to make them want a new accessory they were not shopping for. That takes creators who can show an ESR case or charger as part of everyday life, in front of followers who trust their picks.

ESR also sells a wide range, from screen protectors to iPad keyboards and power banks. A shopper who grabs a screen protector on impulse is a different buyer from one who spends more on a keyboard case, so one type of creator cannot sell their whole range.

Our Approach

We split the ESR creator lineup into two groups, one for each problem.

Everyday shopping creators for discovery:

We matched ESR with creators whose followers come to them for things to buy across many categories. abbysshoppingcart sells mostly womenswear, but Phones & Electronics is her second-biggest category. She sold 4.47K items in one month. When a creator like this uses an ESR case or charger in a normal video, their followers see it in real use and can buy it straight from the video.

Tech-focused creators for higher-priced gear:

For the products that cost more, we matched creators whose followers already buy electronics. isareveron sells mostly Phones & Electronics, and their buyers spent $47.20 on average.

This split covered most of their catalog and kept sales coming in across their full product range.

Our Top Creators For ESR US

Total TikTok Shop sales for each creator, September 4 to October 4, 2026.

Creator	Main categories	GMV	Items sold	GMV per customer
yourfriendzeee	Mixed, including Home Supplies	$186.2K	8.18K	$24.2
abbysshoppingcart	Womenswear, then Phones & Electronics	$118.5K	4.47K	$30.2
xenzere	Phones & Electronics, menswear, home	$37.5K	1.76K	$23.5
isareveron	Phones & Electronics	$4K	91	$47.2

Top-Performing Videos For ESR US

yourfriendzeee Watch video → abbysshoppingcart Watch video → xenzere Watch video → isareveron Watch video →

What Electronics Brands Can Learn From ESR US

Selling on TikTok Shop is not the same as selling on Amazon. ESR launched on Amazon US in 2012 and became Amazon’s top-selling MagSafe brand in 2023. Shoppers search for what they need and compare listings on Amazon. But on TikTok Shop, sales start with a creator video. So choosing the right creators for each product matters as much as the listing itself.