Case Study

Poppin Crunch

The Results

18K+ items:

sold in a month

$500K+ GMV:

September 2026

Background

Poppin Crunch is a candy brand from Brooklyn, New York, selling sour and sweet coated fruit snacks in flavors like watermelon and blue raspberry. Creators are part of the product line too: the brand released a blue raspberry flavor made with creator Jenthepiercer.

Poppin Crunch sells 67 products on TikTok Shop in the United States, and we match relevant creators for their food & beverages brand.

The Challenge

Candy is a low-priced product, so each sale pays a creator a small commission. Creators earn more per video from higher-priced products, which makes it hard to keep them filming candy month after month.

Poppin Crunch also needs a lot of videos. With 67 products in the shop, the brand needs new creator videos every month to keep its range in front of shoppers. Finding enough creators who will keep posting about a low-priced snack was the problem to solve.

Our Approach

As a full-service TikTok Shop agency, we built the Poppin Crunch creator lineup to solve both problems.

Making low commissions worth it:

A creator earning a small commission per sale has to sell a lot of candy for it to be worth filming. So we matched Poppin Crunch with creators who already sell in high volume on TikTok Shop. jennymeeks1209 sold 8.03K items in one month, and vansandraybands sold 6.14K. At that volume, a small commission adds up, and creators keep posting. That is also why three of our top four Poppin Crunch creators are lifestyle creators: we picked them for sales volume first and niche second.

Building a bigger creator pool:

We keep sending candy samples to new creators through our seeding funnel, so the number of creators posting for Poppin Crunch keeps growing. Creators who go quiet get automated follow-ups that bring them back, so the brand does not lose a creator after one video.

Our Top 4 Creators For Poppin Crunch

Four of our top creators for Poppin Crunch. The numbers cover everything each creator sold on TikTok Shop from September 2 to October 2, 2026.

jennymeeks1209

A high-volume lifestyle creator. jennymeeks1209 sold 8.03K items for $177.5K in GMV, almost all through videos, with customers spending $26 on average. Their sales cover beauty, womenswear, and Food & Beverages.

tiktok.com/@jennymeeks1209 →

vansandraybands

The food specialist. Most of what vansandraybands sells on TikTok Shop is Food & Beverages. They moved 6.14K items for $75.4K in GMV, at $16 per customer.

tiktok.com/@vansandraybands →

brittmarie.x

A home and lifestyle creator whose sales are spread across home textiles, beauty, and Food & Beverages. brittmarie.x sold 3.27K items for $101.2K in GMV. Their average customer spent $34.80.

tiktok.com/@brittmarie.x →

addison____3

A beauty and fashion creator. Food is outside addison____3's top categories, which are Beauty & Personal Care, Womenswear, and Fashion Accessories. They sold 1K+ items for $150K+ in GMV.

tiktok.com/@addison____3 →