Case Study
Scarf Chic
The Results
GMV From Our Top 4 Scarf Chic Creators
by Those Creators in One Month
Background
Challenges &
Objective
771 products and about 1,000 shoppable videos, which works out to roughly one video per product
1.7K shoppable LIVEs against 1.0K shoppable videos, so more of the selling happens on LIVE than through creator videos
Our Solution
Our Top 4 Creators For Scarf Chic
that_onegirl204 (@that_onegirl204)
September 1 to October 1, 2026 sales: $9.5K GMV, 283 items sold
Category mix: Mostly Womenswear and Fashion Accessories
Sales channel mix: 100% from video content
passivelybella (@passivelybella)
September 1 to October 1, 2026 sales: $759.6 GMV, 50 items sold
Category mix: includes Fashion Accessories
Sales channel mix: 100% from video content
toddynachelle (@toddynachelle)
September 1 to October 1, 2026 sales: $20.7K GMV, 1.31K items sold
GMV per customer: $21.5
Category mix: mostly Womenswear and Fashion Accessories
Sales channel mix: almost all from video content
silver.threads_ (@silver.threads_)
September 1 to October 1, 2026 sales: $25K to $60K GMV, 1K+ items sold
GMV per customer: $20+
Category mix: mostly Womenswear, with Fashion Accessories second
Standout Scarf Chic Videos
What Fashion Brands Can Take From This
Pick creators who already sell your category. Our top four Scarf Chic creators all have Fashion Accessories among their top TikTok Shop sales categories.
Plan for a steady flow of videos. A catalog of 771 products needs new videos every month to keep more of its products in front of shoppers.
Add video next to LIVE. LIVE sales stop when the stream ends. A shoppable video stays on the creator's profile and can keep selling after it's posted.
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