Case Study

BARK

The Results

4 Matched Creators With $150K+

Combined GMV in September 2026

#31

in Pet Supplies on US TikTok Shop

Background

BARK is a dog company that sells BARK Super Chewer boxes for heavy chewers, BARK Food meals made for each breed, and BARK Bright dental care products. They sell through their own website and retail partners like Target. Their eCommerce team runs marketplaces including Amazon, Chewy, and TikTok Shop.

TikTok Shop is one of their newest sales channels. On TikTok Shop, shoppers buy single products straight from creator videos, so sales depend on a steady flow of creators posting about the brand.

BARK hired 5x Dashboard for TikTok creator management: we match their brand with creators from our 2,300+ creator community and manage each relationship so new videos keep going live.

Challenges &
Objective

BARK built its business on subscription boxes sold on their site and through retail partners. Growing on TikTok Shop needed a different setup:

TikTok Shop is a newer channel for BARK, and it shares one eCommerce team with Amazon and Chewy

TikTok Shop sales come from creator videos, so BARK needed new creators posting about their products every month

Creators who post once and stop do not keep sales going, so each one needed follow-up after their first video

BARK needed a partner to find creators who sell dog products on video and keep them posting month after month, without adding to their team’s workload.

Our Solution

Our TikTok shop agency matched BARK with creators from our creator community, ran them through our seeding funnel, and used automated follow-up to keep them posting:

Creator Matchmaking From Our Creator Community:

We matched creators to BARK based on niche and audience demographics. The matched group covers different audience types: a pet-focused creator whose sales are mostly Pet Supplies.

Automated Creator Seeding:

We onboarded matched creators through our seeding funnel, so BARK got a steady supply of creator videos without its team managing each creator one by one.

Automated Follow-Up Sequences:

We followed up with creators who went quiet and kept new creators active after their first post.

Scaling Winning Formats Across the Network:

When a matched creator’s video sold well, we gave the same format to other creators in our community.

Top Creators We Matched For BARK

nonna2716 (@nonna2716)

August 31 to September 30, 2026 sales: $44.7K GMV, 763 items sold

GMV per customer: $63.5

Sales channel mix: Almost all from video content

tiktok.com/@nonna2716 →

monisoso7 (@monisoso7)

August 31 to September 30, 2026 sales: $[CONFIRM]K GMV, 174 items sold

GMV per customer: $14.9

Category mix: 82.66% Pet Supplies

Sales channel mix: Almost all from video content

tiktok.com/@monisoso7 →

heartfelt_health (@heartfelt_health)

September 1 to October 1, 2026 sales: $106.2K GMV, 5.35K items sold

GMV per customer: $21.4

Sales channel mix: 100% from video content

tiktok.com/@heartfelt_health →

resilient_51394 (@resilient_51394)

September 1 to October 1, 2026 sales: $1.1K GMV, 100 items sold

GMV per customer: $12.7

Sales channel mix: 100% from video content

tiktok.com/@resilient_51394 →

Top-Performing Videos For BARK

nonna2716 (@nonna2716) Watch video → monisoso7 (@monisoso7) Watch video → heartfelt_health (@heartfelt_health) Watch video → resilient_51394 (@resilient_51394) Watch video →

Why This Works

TikTok Shop sales for Bark depend on creators posting about their products every month. Our team matched their pet supplies brand with creators from our creator community based on audience fit, then kept them posting through seeding and automated follow-up.

The four creators in this case study sold more than 6,300 items on TikTok Shop in September 2026, almost all through video, and helped BARK rank #31 in Pet Supplies on US TikTok Shop.

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Case Studies

BARK

Background

Challenges &
Objective

Our Solution