Case Study

TubShroom

The Results

$204,696

December 2025 Peak Month GMV (+69.34% vs November)

$195,057

January 2026 Sustained Peak GMV

16 Months

Of Partnership Across Two Full Seasonal Cycles

Background

TubShroom is a drain protection brand known for its hair-catching drain protectors and clog-prevention products, including the original TubShroom (bathtub), SinkShroom (bathroom and kitchen sinks), ShowerShroom, and StopShroom.

Their product line has an extended peak window from December through January, driven first by holiday gifting (drain protectors are practical stocking stuffers) and then by the post-holiday home reset, when people deal with backed-up drains from a month of hosting and decide to upgrade their drain setup as part of New Year’s cleanup.

5x Dashboard has run TikTok Creator Management for TubShroom for 16 months across two full seasonal cycles. The brand stayed on through the slower months because our creator engine kept producing sales year-round, not just during the December-to-January peak window.

Challenges &
Objective

TubShroom faces a structural challenge most seasonal home-goods brands on TikTok Shop know well: the peak is sharp, the post-peak drop is harder, and most creator engines collapse the moment seasonal demand softens:

Heavy December peak driven by gifting, followed by sustained January demand from holiday post-cleanup

Most creator partnerships dry up between the two peak months, leaving brands without continuity right when shoppers are still buying

Drain protectors are practical purchases, not trend-driven, requiring creators who can make functional products feel TikTok-native

A 16-month engagement means the partnership has to keep producing through full off-season troughs, not just peak windows

The brand's renewal decision hinged on whether year-round GMV justified the ongoing investment

TubShroom needed a creator engine that would ramp into the December peak, sustain through January, and continue producing meaningful GMV through the slower spring and summer months.

Our Solution

We built TubShroom’s creator engine to ride the extended Dec-to-Jan peak and keep
producing through the slower months that followed:

Pre-Peak Ramp (October to December)

Surfaced creators from our 2,300+ network whose audiences buy practical home products as gifts. Started seeding ahead of the gifting window so content was already in market when shoppers started browsing. The December 2025 result: $204,696 in GMV, up 69.34% over November.

Sustained Peak Through January

Kept matched creators producing through the post-holiday window, when most brands assume the season is over. January 2026 closed at $195,057, holding the peak almost in full. This is the discipline that turns a one-month spike into a two-month revenue window.

Off-Season Content Continuity

Held the creator network active through the slower months that follow the January peak. The 16-month renewal across two seasonal cycles is the proof point: TubShroom would not have stayed if our engine went dark for the eight to nine months outside the peak window.

Conversion-Fit Matchmaking For Practical Products

Drain protectors are not glamour products. We matched TubShroom with creators whose audiences trust them on practical home recommendations, the kind of voices who can make a drain hair catcher feel TikTok-native instead of out of place on a trend-driven feed.

What TubShroom Says
About 5x Dashboard

We were having trouble scaling our business on TikTok Shop, then we found 5x Dashboard, who helped us scale our GMV by over 2,000% in just four months. They really helped us take off.

— Yaqub Najimi, CMO, TubShroom

The Playbook Behind The Win

Most TikTok Shop creator partnerships ramp hard for a single peak month and then disappear. We built TubShroom’s creator engine to do the work that earns a 16-month retention: ramp into December (+69.34%), sustain through January at $195K, and keep producing through the slower months when seasonal brands typically go dark. For seasonal brands on TikTok Shop, peak-season performance is table stakes. The real value of a creator engine shows up in the eight months when most agencies disappear.

Supporting Visuals