Case Study

Selerb

The Results

$230K → $796K

Monthly GMV

+246%

Revenue Growth

110 Days

Timeline

Background

Selerb is a wellness and supplements brand on TikTok Shop. They came to 5x Dashboard already generating revenue, but performance was inconsistent month-to-month, with swings that made it impossible to plan inventory, ad spend, or creator outreach with confidence. The catalog was selling. The issue was consistency.

Challenges &
Objective

Selerb’s revenue volatility was the core problem, sitting on top of a category that does not give brands much margin or attention forgiveness:

Existing monthly GMV around $230K, but with significant swings between strong and weak weeks

No repeatable content system feeding affiliate placements or GMV Max ads

Wellness and supplements is one of the more competitive and trust-sensitive categories on TikTok Shop

Content output was likely tied to one-off creator deals rather than a managed pipeline

Ad performance was constrained by inconsistent creative supply

They needed a completeThey needed a content engine that produced reliably every week, so paid ads and affiliate placements had fresh, converting material to work with at all times. affiliate and creator ecosystem built to six-figure monthly GMV within four months.

Our Solution

5x Dashboard installed a repeatable content system and rebuilt the GMV Max layer around it:

Managed Creator Pipeline

Replaced ad-hoc creator outreach with a structured pipeline. Briefed creators consistently, tracked output, and kept the network producing on a predictable weekly schedule

Affiliate Content Flow Into GMV Max

The point of any content system on TikTok Shop is to give GMV Max enough winning creatives to run on. By stabilizing weekly creator video volume, GMV Max had a constant supply of fresh content to test, rotate, and amplify.

Ongoing Creator Community Management

Active community management kept creators producing past their first post, instead of dropping off after a single video. This is what turns a one-time creator wave into a repeatable revenue channel.

Two-Layer Growth Engine

Stabilized affiliate-driven revenue underneath the ads, then progressively scaled GMV Max spend as the content pipeline proved it could keep up.

Top Creators We
Matched For Selerb

@zariyahnatalya View profile → @vivaglowfinds View profile → @shopwithbethiebee View profile →

Results

110-Day Trajectory

Starting state: ~$230,000 monthly GMV, inconsistent week-to-week

110-day outcome: $796,000 monthly GMV

Revenue growth: +246%

Performance shifted from inconsistent swings to predictable monthly output

In wellness and supplements, where ad efficiency and content credibility are both under constant pressure, our TikTok shop agency delivered Selerb's breakthrough by installing a content system that produced content every week without exception. With that engine running, our GMV Max campaigns had a steady supply of winning creatives to amplify, which is what turned $230K of inconsistent monthly GMV into $796K of predictable monthly output in 110 days.

Supporting Visuals